Whether he’s backing up Mick Jagger and BB King performing for President Barack Obama at the White House, or behind the mixing board at his Rancho Cucamonga, California studio recording new tracks for Janet Jackson or Usher, Bobby Ross Avila is always creating exciting music and breaking new ground.
A true professional in every sense of the word, his extensive resume tells the story of someone extremely driven who’s worked through the challenges and hurdles of the music industry. Originally getting his start as a ten-year old recording artist, the child prodigy eventually segued into artist/producer role and went full stop into production as he relentlessly focused on learning business from the inside out. He has created a body of work that has generated more than 38 million records to date and is looking to increase that number with his extensive list of upcoming products and new ventures.
Bobby is proficient on virtually any instrument whether it be piano, bass or guitar, harmonica and has been compared to the likes of Roger Troutman on the talk box. Vocally, his talents are reminiscent of Donny Hathaway and Stevie Wonder. As a pure musician, He brings a passion, artistry and unparalleled love of music to his work as a producer, songwriter and artist. With twenty-five years of non-stop activity in the business, amazingly, he’s just getting started and looks to artists including Prince and Stevie as musical role models.
His Latin roots make his a unique fit in the world of pop, hip hop and R&B music. Constantly creating with his brother, IZ, in 2007, The Avila Brothers became the first American Latinos to received two Grammy Awards in the UrbanR&B category for their work on Chaka Khan’s song, “Funk This.”
Bobby Ross Avila is truly a unique songwriter/musician/artist/producer. Bobby was originally “cultivated” by the “all-world” producing team of Jimmy Jam and Terry Lewis with whom he works and collaborates to this day. Always in perpetual motion, currently, the multi-Grammy Award nominee and winner is recording tracks for his own project to be released later this year. Additionally, Bobby’s gearing up for another highly anticipated new project… meeting with superstar Usher creating songs and preparing tracks for his upcoming new release.
As an artist, songwriter, musician and producer, Bobby continues to cultivate personal musical relationships with numerous mega-superstars working with the likes of USHER and JANET JACKSON, GWEN STEFANI, CHAKA KAHN, MARY J. BLIGE, MISSY ELLIOT, ANTHONY HAMILTON, YOLANDA ADAMS, PATTI LABELLE and EARTH WIND AND FIRE.
In the corporate world, Bobby’s building an empire that merges the creation of timeless music with real instrumentation, while making an impact in the world of arts by being an inspiration through his “Young Creator” movement. With his brother/producing partner IZ, Bobby is giving back. The Avila Brothers introduced “The Young Creator Movement” as a forceful push that’s designed to inspire and educate Americas Youth in the Creative Arts. Bobby says, “In the area of music, research has shown children lose interest in learning music after the 7th Grade! Research has also shown the amount of teens who draw and paint are also on the decline. With the support of companies like Best Buy, Monster Cable, Novation, Mono, Taking Lessons, Novation, Akai, Numark, Alesis, Grand Tactics and Bliss Marketing Group, our movement is spreading.” More information on the organization is available at www.theyoungcreator.com.
A highly sought-after spokesperson and consultant for all things music and audio related, Bobby’s involved with the vast Monster Cable products line including the company’s headphones and extensive selection of high end cables and gear for both the music consumer and professional. His association with Monster Cables’ “BEATS” Product line and new “INSPIRATION” Product line is a perfect example. Ross Avila’s expertise was utilized in developing the product and his insight was instrumental in bringing them to the market. Best Buy, Monster Cable, Akai, Novation and DTS are just a cross-section of companies with whom Bobby interacts as a consultant of is the face of the company’s product.
With brother/producing partner IZ, Bobby has enjoyed collaborations with such artists as Missy Elliot, Earth Wind & Fire, Jessica Simpson, Mya, Angie Stone, Heather Headley, The Isley Brothers, The O’Jays, & Leela James.
In 2012, Bobby Ross Avila will continue to develop new relationships with up-and-coming artists, while he continues his work with multi-platinum selling superstars and breaks through on the charts with his own new project. Always in the mix, there’s never a dull moment with this artist/producer.